An increasingly digitalized world is pushing wineries to adapt to new ways of revitalizing and growing their business. The methods for maintaining a long-term relationship with customers , once the tasting phase at the winery is over, are becoming a focal point of attention.
Nowadays, passively observing the tasting-sale phase at the winery is no longer enough. The collection and analysis of data, understood as business intelligence, comes to the aid of the wine entrepreneur. We are talking about a method for defining a strategy that can bring real value and benefits to the company in terms of practical use. There are various software and systems specifically created to help wineries manage the world of data-driven marketing.
However, as wineries turn towards digital solutions, they often face a vast array of offerings that can sometimes confuse even the most careful entrepreneur. In this context, new challenges and uncertainties begin to emerge.
How...
➢ Do I collect and analyze , my customers’ data?
➢ Mantengo il controllo sul mio business if I don’t have access to all the data related to sales?
➢ Do I structure the relationship with my customer in a wolrd each day more digital?
The challenges of the digital era
These are just some of the questions that any winery, from the smallest to the largest, has to address. The greatest difficulty arises when the winery does not have access to its customers’ data. This is often because the business relies on intermediaries who retain part of the consumer’s data, or because the company itself chooses not to collect or analyze it.
Each choice determines a new way for the entrepreneur to approach the relationship with their customer: from the regular one, to the occasional one, and finally to the wine tourist visiting for the first time.
Being data-driven not only helps improve sales performance but also allows the business to establish reliable trends for the future, understand how to manage change, and monitor progress.
The magical ritual of tasting, between a glass of red and white wine, is the most fertile ground for starting the collection and study of consumer preferences in person. However, today it is also necessary to move into the digital world, where customer loyalty is increasingly strengthened.
This new phase brings the need to keep all company data under strict control. Not just to create a valuable sales strategy, but also to maximize the benefits of the relationship with the consumer. Setting up your own e-commerce platform to engage with the world becomes the ideal solution, and at the same time, the only way to have full control over your data online.
With the new Direct from Italy Excise Plug-in, data collection will become an active and integral part of your business. Starting from direct sales at the winery with shipping association, and extending to your online e-commerce platform. A single tool that will allow you to have everything under control, with data management fully at your disposal.
Learn more about our software to sell independently in 40 countries around the world, send an email to: contatto@directfromitaly.
