Establish a solid relation between consumer and winery isn’t simple. Emerge among competitors early and succeed in making the relationship with every single customer special then, there are the first two steps to take to move from a simple tasting phase to stabilization of a profitable business relationship in a long term.
But is not just commercial relation in the strict sense.
The relationship with the customer it must be thought of and built from its most embryonic phase as
experience. It’s not just tasting a glass or buying a bottle of wine in the wine shop. But it means transporting the consumer into the entire world that revolves around their cellar: emotions, transmission of knowledge and passions. For this reason, it is, to say the least, necessary to have a team that is up to the task and be able to satisfy the consumer’s expectations and requests.
Let’s think now about how many times it happens that a tourist arrives in the cellar, in bike, plane, bike, foot or on horseback and that he cannot take home the bottles he would like to purchase independently. A simple request purchase with direct shipping abroad becomes an obstacle apparently insurmountable.
A lot of effort and passion transformed into a refusal to purchase. . Where the relationship built in the cellar sometimes ends up being lost forever…
Selling directly in the cellar and shipping abroad is certainly possible, but proposing the price of the bottles to the customer in real time including all the taxes and bureaucracies necessary for selling abroad would take really too much time. This inevitably leads to the customer leaving before completing the purchase.
Think about the sales potential Direct To Consumer, Direct To Consumer, for all those tourists that every summer arrive in your cellar. No intermediary who in some way can transform that solid direct relationship created between the winery and the consumer. From this comes the natural desire to establish a solid relationship with the private client even remotely once the visit has concluded.
«When I travel to Italy from Germany I always take the opportunity to visit some wineries. However, I often travel by motorbike... this way I can't buy all the bottles I would like to take home directly from the cellar"
Give your winery the opportunity to sell retail with associated shipping. The key lies in your e-commerce, but it is not enough on its own. Is the DFI Excise Plug-in which allows the sale on site, it gives you the opportunity to create the basis for developing a solid relationship of trust with your customers. In a simple gesture, such as inserting a product into the shopping cart in your e-commerce, the sales employee will be able to know in real time the total cost of the bottles that the customer wants to purchase including: duties, excise duties, VAT at destination and shipping costs. The customer will then proceed with the purchase with any payment method – including cash or POS – and the order will then be processed.
