We’re excited to announce our participation in Vinitaly Tourism 2025, the event dedicated to wine tourism taking place on April 9, 2025, as part of the 57th edition of Vinitaly in Verona. For the first time, an entire day of the event will be fully dedicated to wine tourism, confirming its strategic importance for the growth and economic sustainability of Italian wineries.
FULL AGENDA
- Taxation and Bureaucracy: Guidelines and Insights on How to Start and Regularize Your Wine Tourism Business – Speaker: Lawyer Paola Miloto
- Financial Resources: How and Where to Find Funding to Effectively Support the Launch or Expansion of Your Wine Tourism Business – Speaker: Luca Castagnetti
- Human Resources: If, How, and When to Choose a Hospitality Manager, the Key Skills, and Where to Find the Right Fit for Your Winery – Speaker: Lavinia Furlan, Wine Meridian
- Creating the Perfect Product: Essential Elements That Can’t Be Missing from Wine Tourism Experiences in 2025 – Speaker: Stefano Tulli, Winedering
- Practical Marketing: What to Do (and Not to Do) to Effectively and Efficiently Attract and Convert Wine Tourists – Speaker: Denis Seghetti, Winedering
- Data and Business Intelligence: Improve Your Internal Organization, Digitally Optimize Booking Management, and Boost Sales of Top Experiences Through Data – Speaker: Filippo Galanti, Divinea – Wine Suite
- D2C Sales Abroad: How to Legally Sell Wine and Spirits After the Experience, While Complying with International Customs Regulations – Speaker: Denis Andolfo, Co-founder of Direct From Italy
- Experience Organization and Operations: Roundtable with Successful Wineries Sharing Real-Life Stories and Practical Tips on Managing and Organizing Wine Tourism Activities – Speakers: Farina Wines, Agricola Marrone, Castello Bonomi, Sassodisole, Cantina Sorrentino Vini
- Trends and the Future: What Are the Global Prospects for Wine Tourism in the Next 5 Years? Data and Insights from International Partners.

Direct From Italy’s Contribution: The Best Practice for D2C Sales
As part of Vinitaly Tourism, our founder Denis Andolfo will speak as a guest expert to explore the topic of Direct-to-Consumer (D2C) sales as a strategic tool for wineries. D2C not only allows producers to optimize sales by eliminating intermediaries, but also serves as a powerful opportunity to build customer loyalty and enhance the value of their territory.
Why is D2C Sales Crucial for Wineries?
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Direct Internationalization: Thanks to digital tools and innovative solutions, wine can reach consumers all over the world in full compliance with customs and tax regulations.
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Compliant D2C, Zero Risk: We’ll cover all the best approaches to tackle the upcoming season, analyzing both correct and incorrect practices to maximize profits, avoid penalties, and protect your brand reputation.
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Greater Profit Margins: By eliminating intermediaries, producers can achieve a higher margin on sales.
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Personalized Experience: Wineries can offer customers exclusive, tailor-made experiences, increasing loyalty and engagement.
Vinitaly Tourism: A Unique Opportunity for Networking and International Growth
Vinitaly Tourism stands out as an exclusive event dedicated to wine tourism, aiming to connect producers of wine, beer, and spirits with highly qualified tourism buyers. The event will offer up to 10 B2B appointments per exhibitor, giving participants the opportunity to showcase their wine tourism offerings to carefully selected international buyers.
The day’s program includes conferences led by various industry professionals, training sessions, and the sharing of best practices in the field, along with strategic B2B meetings with qualified tourism operators.


Our Presence at Vinitaly Tourism 2025
Direct From Italy’s participation in Vinitaly Tourism marks another step forward in our commitment to revolutionizing direct sales in the wine tourism sector. We are proud to bring our experience and innovation to this event, helping to create new growth opportunities for Italian wineries.
We look forward to seeing you at Vinitaly Tourism on April 9, 2025, in Verona to discover together the future of wine tourism and D2C sales!
For more information, write to us at the following email address contatto@directfromitaly.it